The newly developed signet focusses on life in and around Feldkirch. It is conceived from the perspectives of the population, trade, catering and tourism and unites the liveability, uniqueness and attractiveness of Feldkirch.
A wide range of retail and catering businesses, interesting guided tours, regional markets and varied events, seasonal cultural and attractive leisure activities make Feldkirch particularly liveable for all its residents and visitors - discover, experience, shop and enjoy in Altenstadt, Gisingen, Levis, Nofels, Tisis, Tosters and the city centre - "Feldkirch living".
The many sights and the well-preserved historic Montfort town centre give Feldkirch a special charm. Traditional old buildings, battlements, arcades, arcades, archways, gables and the cobblestones make Feldkirch unique and form an impressive contrast to modernity - "Feldkirch living".
Feldkirch - and its new logo - are modern, dynamic, lively, hip and young as well as traditional, serious, clear, formal and strongly linked to the values of Feldkirchen:innen. Legendary places, monuments, mountains and many parks - this appeals to a wide audience and impressively reflects how attractive Feldkirch is - "Living Feldkirch".
With the targeted choice of colour, font, symbols and their arrangement, the new signet graphically reflects the unique and attractive Feldkirch that is worth living in. It enables a uniform advertising line to position Feldkirch in a future-proof way in the tourism competition.
Focus on life - the hand-lettered lettering "leben" conveys the joie de vivre in Feldkirch and creates a colourful connection to the city with the chosen shade of yellow. The dynamically designed lettering is young, lively and symbolises the modern, individual and attractive Feldkirch.
In contrast, the Feldkirch lettering is designed in the corporate typeface Futura without serifs and in a blue tone, which leaves a serious, formal and clear impression. For the corporate design, the stylised icons of the city of Feldkirch were reinterpreted to convey additional solidarity, strength, unity and recognition. These icons are used as graphic design elements in the comprehensive "Feldkirch leben" programme. The signet is very flexible in its application and the design concept allows it to be adapted to the respective design of the seasonal, regional or theme-specific event campaign.
Description of the signet - designstudio kreativsi
